CLIS Weekly Newsletter

I am in charge of sending out a newsletter via e-mail to parents and teachers of our school. I look at the sttistics weekly to see how many opens it had, bouncebacks, SPAM alerts, and non-existant e-mails there are. It is frustrating because I work hard on the e-mail, but only have about 5% of the e-mails being opened. I thought I could increase the number to 80%, but I am not sure that I can do that as I am not in control of that aspect. So what I ahve decided to do is see if informing parents of the e-mail newsletter before we send it out would make them more apt to opening the e-mail? I have sent out letters to 75 students to have them bring it back with their parent's e-mail address and name. Unfortunately at this time, I have around 25 responses. With these e-mails, I will create a target group and set them up as a different group from my current groups. I will then gather data on all three groups and compare the opening ratio of the target group to the other two groups. To go back a bit, when we first started this e-mail, we did not tell parents that it was coming. E-mails were just set up and the information was sent with the title of "CLIS weekly e-mail." So this is the reasoning behind communicating first with them about the newsletter and then seeing if that helps increase the number of openings. I wll gather data for 6 weeks, chart it and then present it in my Aspiring Leadership class that I am currently in. I am also using it for muy action research project as it dels with gathering information and communication with parents.